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Critical skills for growth and development within the property sector in 2023

by Paul Hanly / Thursday, 08 December 2022 / Published in Resources

There is no doubt that the world has undergone tremendous change leaving many industries needing to evolve and adapt to meet demands and needs. The property sector is no exception. So what will it take to run a successful property brokerage in the future?

There are critical skills that every estate agent should have to ensure they connect with clients in a more meaningful and effective way, sell properties, and build resilient businesses. Developing these core skills should be part of every agency’s investment in L&D.

So what are the skills your agents should be armed with to succeed?

  • Technology: Beyond WhatsApp and mobile devices, it’s being able to provide virtual tours, sign digital documentation, create effective digital marketing content and ensure strong data protection and security so that the business is in line with the Protection of Personal Information Act.
  • Resilient business management: This means investing in financial skills and smart business planning. It’s worth providing agents with ongoing financial training that covers everything from bonds to interest rates to personal financial management as this will minimise errors while improving growth and customer engagement.
  • Communication: Agents still need to have outstanding verbal and non-verbal communication skills so they can connect with different people from diverse cultures enabling them in the process to  build strong relationships.

New Leaf Technologies provides property brokerages access to a richly layered eLearning platform which can easily upskill your agents and transform your business’s growth.

Select from a variety of existing training programmes, learning activities and practical training solutions from aNewSpring, or use the eLearning content authoring tool to build your L&D using templates and custom functionality. This ensures your agents skills align and evolve with customer and market expectations.

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