Video production is the process of producing and creating video content. Whether it’s a short film, a marketing video, television commercial, or music video the overall process remains more-or-less the same.
Video is a highly effective tool when produced correctly and is an easy method to transform a boring course into something extraordinary.
The Video Production Process
Step One: Pre-Production
The first step requires a production team to outline the strategy and goals for the project.
A team must consider the following:
- The purpose (sales, awareness, narrative, etc.)
- Target audience (gender, location, age, etc.)
- The format (MP4, WMV, etc.)
- Additional media (voice-over, special effects, etc.)
- Scripting (creating voice-over scripts and prompts)
- Storyboarding (creating a blueprint for each scene)
- Shooting locations
Step Two: Production
This stage involves capturing video footage, this will include the following:
- Setting up camera, audio, and lighting equipment
Step Three: Post-Production
Footage captured during filming can now be imported onto a digital device where it can be further processed in software such as Premiere Pro or After Effects. Footage can be edited in a few ways including:
- Colour correction
- Audio mixing
- Mixed media elements (adding animation onto video for example)
- Special Effects
Video Production in the eLearning
Now that we have learned what video production is, let’s find out how we can use it to deliver sophisticated and effective courses.
eLearning has grown vastly in the last decade and is quickly becoming a preferred method of learning. What sets eLearning apart is the ability to seamlessly integrate multimedia into learning – catering to a wider range of industries and individuals.
The goal of eLearning is to aid learner retention and facilitate effective learning, and to do so, visual media such as animation and video, can be highly effective.
Additionally, video allows learners to learn and interact with lengthy content in a more fun and engaging way. There is a reason why learners would rather watch a 5 minute video over going through a 5000-word document. Video can play a crucial role enhancing a learning experience in a dynamic and easy-to-digest way.
Reasons to use video in eLearning:
1. Learner Retention – research suggests that video training helps learners retain information for much longer when compared to other traditional learner methods.
2. Learning for longer with less fatigue – videos have the potential to engage learners for longer when done correctly.
The go-to resource for learning globally – whether it’s learning a new language or fixing a flat tire, videos are often the first choice for people wanting to learn a skill quickly and without the fuss.
5. Show not tell – research indicates that when it comes to instructional learning, people respond better to visual guidance than written information — even if both formats have the same words and sequencing.
In conclusion, video is a powerful and effective tool to deliver good eLearning content because of the potential for wider accessibility and appeal – however, careful planning and knowing your audience is crucial to deliver the desired outcome. Always remember to consider who your learner is above bells and whistles.