It’s challenging keeping customers happy throughout the day. It’s a tough job, but it must be done if a business is to succeed. Retailers must have knowledgeable and skilled employees to provide excellent customer service, product knowledge, and to create sales.
These days, autonomy is one of employees’ biggest demands. eLearning has provided a flexible and cost-effective way to deliver training content to a large and diverse group of employees, allowing them to access the training at their own pace and convenience. eLearning also offers personalised and adaptive learning experiences that provide real-time feedback and performance tracking. This means that the amount of time that learners spend in training can be reduced, but we are also training them on the things that they don’t know instead of the things they already know.
Franchisor Office Training Facilitator at stationery chain PNA, Adriana Gomes, has used one of our cloud-based platforms, aNewSpring, to great effect. “We created small batches of information that allowed the learners to complete the training in about 20 minutes. We communicated with them throughout and made it feel like coaching rather than learning.” It’s essential for retailers to find partners that understand the eLearning space and can assist in developing engaging and interactive content that is relevant and practical to employees’ roles and responsibilities.
Staff training is crucial to the success of any retail business. Retailers must focus on specific product training and eLearning to provide their employees with the skills they need to provide excellent customer service, product knowledge, and sales. By finding the right eLearning partner and providing regular feedback and support, retailers can foster a culture of continuous learning and improvement, ultimately leading to better customer experiences and business success.